1. Because we are in The Golden Age of Podcasting. More people than ever are listening to podcasts. (Source: Edison Research – Podcast Listeners in the U.S. In 2008 there were 46.8 million. In 2012: 75.4 million. And listenership has grown even more since then – check out Edison Research’s 2015 report on the podcasting consumer.)
2. Because people relate very well to the intimacy of The Voice. That’s always been the biggest strength of radio — people relate to radio personalities like you’re a best friend. Podcast hosts can achieve the same effect .. it’s not a rare occurrence to have listeners tell podcast hosts — “I feel like I know you”.
3. Because podcast listeners are very loyal. Studies have shown time and time again that once you’ve engaged a listener with your podcast, they keep on listening to future episodes. This builds relationship between you, your listeners (potential and current clients) and your business or organization.
4. Because podcast listeners have higher incomes than consumers of other media formats. According to Edison Research (The Podcast Consumer 2012), 1 in 4 podcast listeners have incomes of over $75,000.
5. Because listenership grows over time, and people will listen to your back episodes. It’s not like radio where a program is over once it’s on the air. There is lasting value from each podcast you produce.
6. Because your listeners can take a podcast anywhere. You can do different things at the same time with your eyes and ears. You can’t watch a video when you’re driving. Or knitting.
On the production side .. they’re not hard to create .. and they’re fun.
7. The technology is much less finicky than video. We all love video, but figuring out video sample rates, image sizes and file formats is enough to drive a person crazy. With audio, there aren’t as many technical variables. It’s easier to learn and get started.
8. You can edit a lot more precisely than you can on video. Say you’re editing a conference video and the person on the stage says “um” and makes long pauses between words. In audio, you can tighten up the presentation to make it sound better. If you do that with video, you’ll get stop motion animation.
9. You can get an excellent recorder for less than $200. You can even use your smartphone or tablet. And there is some great software out there you can use to get started for absolutely free.
There are many more reasons why podcasting is a good thing to add to your media mix. Want to learn how? I can help. Either in person or long distance …